The Five Steps to Using Promotional Products in Your Business

July 5, 2010goldenkey 49 Comments »

The Five Steps to Using Promotional Products in Your Business
 -by Janet Benedict

 Using promotional products is an excellent way to boost your corporate name recognition and branding.  When you distribute promotional products to your existing or potential clients you give them a lasting reminder of your company, brand and/or services.  It is an inexpensive and consistent form of advertising that gives you the edge on your competition, subsequently growing your market share and sales volume.

There are 5 steps to developing a successful marketing campaign.
First you need to look at what your purpose is and the message you want to convey. Ask yourself who is your target market?  Do you have a specific goal?  Next you need to look at your budget.  You will want to look at any obstacles in that regard and determine how much money is available for promotional marketing.
The third step is looking for a distributor, one you can count on to help you realize your goals in a timely and cost effective manner.  Ideally you want to feel that this person is an extension of your marketing department.  Good customer service and follow up are key to a successful relationship.

Now you have your goals, your budget and a reliable distributor, next choose the appropriate product for your event.  There are hundreds of thousands of products to choose from and this is where having a reliable distributor can be a big help.  As a distributor I pride myself on being a solutions provider and enjoy working with customers to find the perfect promotional product within budget and fitting the theme of their promotion.

Lastly, its time….launch your campaign.  The successful distribution of your promotional products is the key to overall success of your marketing efforts.

This entry was posted on Monday, July 5th, 2010 at 9:00 am and is filed under Coaching Topics. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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